Logo sketching
with letters

Why you need to take this course

Design requires you to learn a ton of fundamental skills stretching from layout, gridding, color, typography, geometry, and design theory. Not to forget the grand master of all skills — sketching your ideas on paper.

With close to a decade of design experience, working for advertising agencies, and 4 years of freelancing. 4 out of 5 people I have interacted with don't fancy sketching. Surprisingly they hate sketching — In fact a good number of designers believe sketching is an artistic skill.

I hear you. But(🍑) I have some exciting news for you!

Sketching is not an artistic skill. Sketching is a skill you can learn, practice, and leverage to improve your creative workflow, your logo design workflow and polish your current set of skills.

But(🍑) is sketching that important? Yes 100%

Back in 2018, I started a YouTube channel to teach a thing about design and life. It's been my commitment to contribute a nudge to the design industry. As the industry appreciates technology — we've seen a huge technological shift, machine-learning coming so close to replacing designers with artificial intelligence logo makers and non designer tools.

I know this sounds like a machine vs man twitter thread, till you find out what Ai logo makers are capable of doing. I want you to pause here for a moment and go-ahead to search "Logo Design" in your browser search. I'm waiting...

You did see that — shocking right!

The first page, second page, and third page of Google are populated with logo makers. Matter of fact go ahead and search "Logo Designer" what comes up, is nothing related to you or human logo designers.

Okay here's whats happening!

Besides logo makers taking your lunch money, it has become impossible for designers to be discovered online. Logo makers are dominating the search engines. Of course, this is expected, these are big tech companies with crazy Ad budgets to spend — so SEO won't help you, my friend.

We can all agree how the impact of AI is already felt in a wide range of industries. It's improving how humans work. However, we cannot ignore the implications. Notably, the potential for AI to be used in unethical ways, and how hard it has become for humans to keep up.

Like this exact scenario, logo makers bring power to non-designers — people who know nothing about logo design, can now design a logo in a split second. Logo designers on the other hand need to rethink their service offering, which could take years of relearning.

According to Artificial intelligence experts, To keep up with machines, humans have to focus on what they do best.

As a professional logo designer, I discovered sketching to be a great counter-skill to the new wave of logo makers that design EMOTIONLESS LOGOS.

Logo sketching with letters, is not for designers only. This course is designed for everyone individual out there with a desire to transform their imagination into ideas.

In this course, you will learn sketching fundamentals, and practice sketching on real project scenarios to gain an edge in logo design. At the end of the course, YOU'LL...

Learn how to articulate your ideas with a pencil and paper

Learn how to think with shapes and type while sketching

Learn how to sketch logomarks with letters

Learn how to apply style and treatment to your sketches

Learn how to tell stories with your sketches

Practice sketching and discover your sketching style

Learn how to leverage dualism in creative workflow

Discover fundamental of design and sketching

The logo sketching course consists of two important phases organized in 7 comprehensive chapters + 1 Bonus Chapter.

Phase 01.
Equipping you with a general understanding of the concepts of sketching and why it's very crucial to your creative workflow.

Phase 02.
Fundamentals of sketching logos with shapes and letters, a step-by-step boot-campy style learning, practicing, and growing your sketching muscle.

At the end of the course, Beginners will be able to express their ideas on paper and individuals with no design background will walk away with solid sketching skill.

My name is Paul Zana a self-taught Brand Designer and Product Designer with close to a decade of design experience. My design career starts at an Ad agency as a Junior Graphic Designer. By the time I quit the Ads world for freelance, I had worked for two Ad agencies and climbed my way up to a Senior Art Director.

Disclaimer: I'm No Guru. I'm a young designer just like you — deeply passionate about sharing and learning! So buckle up, let's learn and grow together!

You won't need quite a lot to enjoy this course. A few things to consider before we start learning. if you're to choose only two things — a dotted grid A4 paper and a pencil(Must have)

A dotted grid A4 paper — Download printable here!

1 to 5 HB graphite pencils — One could do! But(🍑) sketching is fun!

You will need a good eraser — Any kind could do!

A clipboard just in case you need to sketch while standing

You'll need a Figma account — Create one here

You'll need a nice cozy hoodie and a water bottle(Just incase sketching gets hot)

Don't forget your creative attitude!

Got questions about the course

What if I enroll today and change my mind later?
‍You’re protected with our 30-day Money-Back Guarantee.

I’m new to sketching. Is this course too advanced?
‍No matter your starting point, this course is designed to get you from sketching zero to sketching hero — All chapters are focused on concepts that apply to beginners, intermediates and individuals with no design background.

For the most part! You won't find any course similar to Logo Sketching with Letters,

The course seems comprehensive, how much time do I need to commit?
You’re right. Logo Sketching with Letters, is ridiculously comprehensive. It’s essentially an entire masters-level course behind a single login. But here’s what you’ll love: You don’t need to finish the course to benefit from it. You can watch a single chapter — master the material - try it on a real client project.
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Although, we do encourage all students to go through the entire program(at your own pace). You only need about 30 mins max a day to learn and practice!

Is the program just for only logo designers?
Logo Sketching with Letters, is ideal for any individual wanting to improve their ability to sketch ideas on paper. I'm 100% certain you will take away a ton of industry experience, design and sketching principles that could train you to think like an experienced designer.
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😋 But honestly who doesn't want to express their ideas with sketches

Currently, I'm interested in UI/UX Designer, do I need to learn logo sketching.
‍Absolutely. Logo design and product design are the highest-paid income skills in the industry of design. Adding logo sketching to your skillset won't make you a jack of all trades. It's quite weird to meet a UI/UX designer who doesn't fancy logo design!

What if I have no background in design, will this program help me get started?
Yep! Logo Sketching with Letters, is perfectly ideal for anyone interested in a design career. The course will teach you how to think like an experienced designer and avoid costly mistakes.

Is this program right for me If I'm still at school/university?
‍Hell yeah! Logo Sketching with Letters, is great for you if you’re still at school/university but want to learn the "ins and outs" of logo sketching and sketching in general. You never know, life after school you might need this income skill 🙃

What if I have another question not listed here?
‍No issue! Just shoot me an email at design@paulzana.com or Join my private group Learn with zana

What if I have no money to join this program at a moment?
‍Got your back, just shoot me an email at design@paulzana.com lets have a chat.