Master the logo design process
Sketching to Concept
This course will teach you everything you need — to crack the logo design process.
From Sketching to KickAss Concepts
Why you should join
You'll practice, hands-on a real client logo design project. Great material designers who want to improve their approach to logo design, develop a unique style, and gain confidence for high value paying clients.
If you started like yesterday but need years of industry experience in weeks
If you want to
attract high paying clients but end up attracting Fiverr kinda clients
If you copy other designers' work but want to develop your own unique design style.
If you’re winning
on social aka Instagram but struggling in the real world.
What you'll learn
Three comprehensive skills - depending on your skill level and interest. You won’t waste a single moment or get bored watching videos.
Every part of the course is design to equip you with the skills you need to remove the guess work from your design process.
PART 01
Introduction to my Sketching Framework
We'll kick off with sketching my favorite step of logo design. I will introduce you to sketching using the form spectrum, a framework I developed to remove the guesswork out of your Logo sketching process.
PART 02
Ideas to concepts
At this step, we'll have a great deal of ideas. I will walk you through the steps it takes to progress an idea from a rough lazy sketch — to a rough concept before you narrow down to few idea you would move forward.
PART 03
Conceptualizing sketches in adobe illustrator
At this point you'll be ready to learn the most important technics to move your ideas from a rough concept to a ready-to-go concept. I will show my workflow, how to organize and structure your design files for speen and rapid iteration to progress your concepts.
There are no simple formulas to mastery thou! It takes time.
This course is a real world client project — it's jam-packed with real application scenarios and design action with no filter.
Here's how you'll learn!
Registration for the 2023 class is open and will close soon. Join now and enjoy...
Lifetime access
Once you complete course, you'll have lifetime access to the entire library of training materials inside your student portal and can learn, practice, and relearn at your own pace
Mentorship calls
Need personal advice or you got an important questionIill be at your disposal to tackle your hardest hurdle or provide design and life feedback.
Growth Community
A robust network of young and enthusiastic designers sharing knowledge and experience. This will be your platform to collaborate and land opportunities.
Collaboration
Real-time insight and feedback from myself(Paul Zana) and the support team of experienced designers, coaches, and experts excited to help.
👋🏾 I'm Paul Zana
A self-taught Brand Designer and Product designer with a decade plus of design experience. My professional design career started back in 2014 at an Ads agency as a Jr. Graphic designer. By the time I quit the Ads world, I had worked for two Ad agencies as an Art Director.
In simple terms, I'm a designer just like you — excited to share with you my industry design experience(aka income skills)
Learn from real world client projects
Frequently asked questions
In this course, you'll get to experience my design process — working on a real client project not a made up brand... hehe